By VAUGHAN HANNIGAN | Published: April 30, 2013
We are very excited to share Mark Zibert’s new collaboration with adidas and London agency, The Corner, to create print and motion ads for the launch of The Chelsea Football Club’s 2013/2014 jersey. The campaign did not show the jersey itself but offered a caveat in its title; “its blue. what else matters?” highlighting that fans don’t need to know much more than the jersey’s color to pre-order. Chelsea favorites John Terry, Fernando Torres, Juan Mata, Demba Ba, Gary Cahill, Petr Cech, Eden Hazard, Oscar, and David Luiz appear in the campaign that premiered before the Chelsea vs. Sunderland Premier League game. Be sure to watch the Behind the Scenes video and motion below.
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Advertising agency The Corner
Creative director Tom Ewart
Creative team Matthew Lancod, Robert Amstell, Mike Kennedy and Pauline Ashford
Head of integrated production Danny Bush
Designer Will Chak
Business director Jonny Angel
Client adidas
Senior communications manager Steve Marks
Production company 24 Productions
Director/photographer Mark Zibert
Sound design Wizzy Wow
Retouching Smoke & Mirrors