By VAUGHAN HANNIGAN | Published: January 15, 2013
Erik Almås was commissioned by TBWA\Chiat\Day New York to collaborate on the newest campaign for the iconic brand, ABSOLUT. Each of these sets were meticulously crafted by New Deal Studios on a small scale, right down to the tiny swirling shot glasses and miniature train. These fastidious details allowed Erik to create the dramatic feeling of space within these tiny environments. It’s a tremendous honor for Erik to be included in the elite canon of photographers who have worked with ABSOLUT. Thank you to Julia Menassa and the creatives at TBWA, New Deal Studios, an everyone at ABSOLUT.
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