By VAUGHAN HANNIGAN | Published: August 20, 2013
Erik Almås was commissioned by The Frameworks to shoot a cross platform advertising campaign for Dassault Systèmes, a French producer of 3D design and product lifecycle management software. The images were shot around the world, with stops at Baker Beach in San Francisco, Wall Street, and the African Savannah. In a behind the scenes video below and an exclusive interview just after the fold, Erik explains how he crafted the components that make up these composite images.
Click Here read the rest of the interview. Click Here to see more work by Erik
Where did you draw your inspiration to create these images for Dassault?
In these concepts for Dassault Systèmes, we were blessed with some great ideas and concepts from Creative Director Ray Brennan at Frameworks. In the layouts there was so much inspiration in the visual contradiction between what we have today and what we can accomplish and aspire to do in the future.
My task in creating this campaign was truly in bringing the ideas to life in a soulful and photorealistic manner through pictures that in some ways suspended disbelief.
What was it like to work with the Lion and Bull? How did you get them to pose for your images?
Working with these large, powerful animals was quite amazing. Intimidating at first but as we focused on creating the image, that initial intimidation went away.
As for posing, the animal handlers are there guiding the animals with treats but that is about it. It’s really just observing, hoping the animal will portray something great and capture it as it happens.
For the bull this wasn’t quite enough…
To get the pose we wanted we ended up altering the bull using parts of our real capture and parts CGI.
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