We’re excited to announce a recent collaboration with PUMA and Mark Zibert, featuring Olympic athletes Usain Bolt and Shevon Stoddart. Earlier this year, Mark Zibert flew down to Miami to shoot the Puma-sponsored uniforms for the Jamaican Olympic Team. Designed by Cedella Marley, daughter of Bob Marley, Mark photographed her designs which are for the opening ceremony, podium, and race days.
What looks like a projection behind the athletes is actually a 12 ft x 12 ft LED screen, specially designed for photo shoots. Mark then used water on the floor to create a reflection, while allowing the cement texture to show through. The projection displayed both images shot by Mark and personal images of Jamaica from Cedella Marley. Be sure to watch both Bolt and Stoddart compete next week when the Track and Field events begin.