This week, some of Julia’s recent work is featured on Luerzer’s Archive. “The UK charity recently unveiled its first ever major advertising campaign – “Support for the Woman Behind the Cancer”. The outdoor and audiovisual campaign was created by M&C Saatchi, London and The Mill, London.
“The project’s 2D Lead Artist, Juan Brockhaus, explains his role in the post-production process: “On the shoot they covered some parts of the body with pills and we then match-moved her body movement with a computer generated model to be able to cover the entire skin’s surface with pills. The computer generated pills had to be an exact copy of the real pills, since in most of the shots we had real pills next to CG pills. We then matched the lighting of the real pills and composited the CG pills into the plates.”
“Colourist Aubrey Woodiwiss then refined the spot giving it its effective yet soft feel in the grade, explaining: “We wanted to keep the palette in line with the print ad by bringing out the pinks and purples. Also, it seemed key to blend the tones and not to push too much contrast into the image, giving the spot a soft feel.”
“The commercial which was directed by Julia Fullerton-Batten will be screened across cinemas in March and accompanied by a print campaign [see right], which also involved detailed retouching of pills on a woman’s body by Emma Jacob at Happy Finish, London.”