Giles Revell partnered with AMV BBDO and the UK Department of Transport for THINK!, an awareness campaign about “seeing the unseen”. In addition to print, Giles also co-directed “Transparent”, a 40 second PSA using 3D technology to highlight the dangers of driving on rural roads. Over a three week period, sections of road were scanned using LiDAR technology creating a 3D facsimile of the environment. A VW car car was scanned using the same technology and rigged with suspension and running gear in CGI. The work was featured on Creative Review’s “Six New Ads to Watch”.
Be sure to check out the video below!