Giles was selected to be the visionary for a recent Lexus LS campaign by Team One Advertising, conceptualizing and creating imagery to highlight the new Driver Attention Monitor system. The system uses scanning technology to simultaneously detect possible collision risks and a driver’s head position and alertness, then warns them of the potential threat and can even bring the car to a complete stop. Utilizing similar technology, Giles envisioned the world through the eyes of a Lexus LS, creating a 3d rendering of a human face and mapping it to a digital model. By taking real data and abstracting it, he brings us from reality into the aesthetic area, illuminating what is beyond the obvious.
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