Erik recently partnered with Toronto-based ad agency, AndersonDDB, to shoot a campaign for Benylsta, a FDA-approved treatment for lupus. The campaign tells a story of the long path to recovery rather than instant gratification. For this assignment, Erik drew inspiration from his own life, taking into consideration certain decisions he has made and questioning whether they were “right.” The subjects in these images are taking it slow and valuing the little things in life. Be sure to check out the BTS footage from the shoot below.
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